In the Apple vs Meta battle, the Vision Pro still has a long way to go

Apple may have made a big statement with its entry into the VR market, although the lead will take more time

Apple and Meta have never been close as companies. Now that Apple has the Vision Pro, it can compete in the same industry as the Meta and its Quest headphones. Previously, we discussed how the Apple Vision Pro headset could disrupt the VR industry and help Meta’s privacy concerns. Apple’s track record in this area is much better than Meta’s. So, it already has a strong victory in their inevitable war.

That said, pitting the Vision Pro against the top Meta title shows a huge difference in terms of technology, reflecting each company’s position in the market and their target audience.

The upcoming clash of the titans is inevitable, but not yet

For starters, despite sharing the same features, Apple’s Vision Pro isn’t exactly marketed as a VR headset. Apple is calling it “space computing” and avoiding any mention of VR during the announcement. Perhaps the closest Apple came was when it explained how turning the Digital Crown sideways improves user immersion. On the other hand, Meta released its Quest Pro, which also uses AR tools like the Vision Pro, as its top-of-the-line VR headset.

Having said that, it’s not like there isn’t any overlap between these devices. Both headphones share the same basic design and features. As we dig deeper into the hardware used, things start to look a little more confusing.

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Meta kept the door slightly open, allowing Apple to step in and stake its claim as the new benchmark.

There’s almost no argument that Apple’s hardware feels more powerful and refined even though the Meta has such a big head start. From the design to the design and everything in between, Apple loves its Meta counterpart across the board, battery life and the warning itself. One of the reasons, is that Apple managed to outdo the Meta in some aspects because the Vision Pro is new compared to the old Meta Quest Pro. However, one can’t help but feel awe at Apple’s efforts considering this is Apple’s inaugural MR title.

This begs the question: couldn’t Meta have made more money, having been involved in the VR industry for nearly half a decade while leveraging its reputation as Oculus? Apple deserves credit for pulling off this combination, but Meta had the potential to do more and break its dominance in the market. Instead, Meta kept the door slightly open, allowing Apple to step in and set what it claims to be a new benchmark.

All that said, it’s not like Apple released a great Meta title overnight. For starters, all of these products have a limited battery life of around 2-3 hours, and the Vision Pro can only get more battery life when connected to an extra battery. This means that, for the most part, you need to use a connected Vision Pro. There are also things we haven’t seen tested in the wild yet, like EyeSight, which makes your eyes visible to outside eyes. contact.

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Apple is having a great time

However, what sets these headphones apart is how each company has adopted them. First, Apple has made it clear that the Vision Pro is a product designed for work-related solutions more than anything else. During the entire WWDC event, Apple did not explain the game or technology, and The announcement that famous developer Hideo Kojima is bringing future titles to Apple platforms is the closest thing we have.

On the other hand, Meta launched the Quest Pro as a VR headset designed especially for “collaboration with technology” while realizing that VR has become a social space, connecting with what Meta had – at that time – to advance in the revolution. Along with announcing partnerships with Microsoft and YouTube teams for new productions and social media features, respectively, Meta explained how interactive games that use Quest Pro’s hand tracking can be found on its Meta Quest store during the announcement.

This shows a big difference between both companies in terms of their strategies. While Meta seems to have clear guidelines for what it wants its VR products to be, Apple appears to be testing the waters, perhaps looking to developers to explore how Vision Pro can be used effectively. Make no mistake, though, with how polished its VR headset is, it’s only a matter of time before we see Apple giving the Meta a run for its money, especially when it’s talking so much about the concept.

The pursuit of perfection comes at a high price, of course

However, the Vision Pro will be severely handicapped by one major factor: price. At $3,499, the Vision Pro costs more than any other consumer-focused headset on the market. For now, the Vision Pro is more of a rich man’s toy than anything else. And with the price of the Quest Pro reduced to just $999, the Meta theme will look very attractive to many people. That, and the fact that the Vision Pro won’t hit the market until early next year, could be a big draw for Meta, which is also working to release its cheaper, more popular Quest 3 title later this year.

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There’s no denying that the Vision Pro is something to behold. Apple has ticked a lot of boxes from the get-go, giving the Meta some serious competition when it comes to high-end VR headsets. However, with such a high price, adoption of Vision Pro will be very low. If it were to be priced closer to the original price of the Quest Pro, perhaps Apple could attract a wider range of buyers. Maybe if Apple releases a non-Pro version at a slightly lower price, it could be a different story.

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