Steve Jobs is listed as the leader of Apple, but it wasn’t always like that. On that day, he resigned from the company he helped found.
Tim Cook has been leading Apple for more than ten years now, and he has done a great job, helping it become the first multi-billion dollar company. Many of us still think of Apple as Steve Jobs’ company, as he helped Apple rise in a short period of time to produce great products like iMac, iPod, iPhone, etc. But before Apple’s former co-founder was installed as the legendary chief technology officer, Jobs resigned from the company he helped found 28 years ago. Perhaps the most surprising fact is that he was rehired as Apple’s boss 12 years later as part of a high-profile acquisition.
After the success of the Apple II computer, the company (then called Apple Computer Co.) had its first public offering in 1980. The company sold 4.6 million shares at $22 per share, according to Apple’s Investor Relations website, becoming the most successful . IPO since Ford Motor Co. Now bound by an owner and management team, the publicly held Apple may need new leadership. That’s when Jobs poached John Sculley from Pepsi in 1983 to become Apple’s CEO. What he didn’t know at the time was that Sculley would be the one to threaten Jobs’ power at Apple, which led to his resignation.
Steve Jobs struggles with power within Apple
Jobs always had a strong vision of Apple’s direction, and sometimes his passion (or arrogance) caused conflicts within the company. After seeing a demonstration of the first graphical-user interface (GUI) at Xerox’s Palo Alto Research Center, Jobs became convinced that all computers would one day be powered by GUIs. Jobs was right in the end, but at the time, this determination caused controversy among some Apple teams. This led to Jobs being fired from the company’s Apple Lisa business – the computer named after his daughter – and Apple’s co-founder forced to take control of the Macintosh group.
But Jobs and Sculley disagreed on what direction to take with the Macintosh. Jobs, always ambitious and driven, wants to challenge the biggest IBM in the business and enterprise market. Sculley, on the other hand, was content with confiscating small studies and purchasing units, which seemed to be genuine. Since Jobs became the chairman of Apple’s Board of Directors, a group that had the power to fire and replace Sculley, the CEO had no control over him. Ultimately, Scully took steps to remove Jobs from the Macintosh team and remove the power he had in the day-to-day operations of Apple. After an unsuccessful attempt to remove Sculley as CEO and take the top spot for himself, Jobs resigned on Sept. 17, 1985.
NEXT Computer & Jobs’ comeback tour
Jobs were started at NEXT Computer – and Pixar, the digital animation studio known for Toy Story and now part of Disney – at the time he left Apple. It took several years for NEXT Computer to come up with its first product, which would not appear until 1988 and would not be available until 1990. However, when it first started, it was clear that NEXT under Work was far away. better for software development than hardware.
Meanwhile, Apple faced challenges. Apple didn’t want to license it to other PC manufacturers, which was the approach Microsoft took with Windows. After losing market share and seeing changes in Apple’s corporate leadership, the company was on the verge of bankruptcy. Instead, Apple’s board of directors decided to buy NEXT – and thus, Jobs – in a deal worth $400 million in 1996.
How Jobs’ return shaped Apple as we know it today
Thanks to this collaboration, Jobs’ NeXTSTEP project laid the foundation for Mac OS X, which is today’s macOS. After becoming CEO of Apple, Jobs created the company’s first major hit since the original Macintosh with the iMac G3. Then, based on his love of music and especially the Beatles, the iPod was born. From there, these two devices inspired the iPhone and iPad.
It would be strange to think that there was a time when Apple’s leadership wanted its most famous co-founder out of the picture, but today in 1985, that was true. The tragedy set the table for what could be the most interesting thing in the tech industry, both for Apple and Jobs.
Categories: Reviews
Source: thptvinhthang.edu.vn
